Prompt and reliable communication is essential to any business. It can make or break how reliable your customers perceive you to be.
This is why keeping your customers informed about any issues or problems is so important. Communicating the status of your website, application, or service at any time keeps your customers up to date.
The most popular method businesses employ to do this is a status page. Owning a status page to communicate the status of your services goes a long way toward transparency. This is especially true if you are running an online business and your website is your main source of income.
So how much can a status page cost? Status page pricing can vary from zero to hundreds of dollars per month.
Since a good status page is crucial for your business, what kind of service can you rely on? How can you keep tabs on the status of cloud providers? How can you monitor server status and communicate this status to your customers?
In this article, we’ll cover different hosted status page services. We also cover what to expect from them and their status page pricing.
Finally, the price of a status page ranges from $0 to $1,000 per month.
Status Page Cost Based on the Pricing of the 22 Most Popular Tools
Below, you can see a side-by-side comparison of status page pricing of the most popular tools for website, app, and SaaS status pages. Apart from the cost of a status page, the spreadsheet will help you navigate features like free plan availability, hidden fees, and extras. This table can help you create status pages according to your requirements. Just pick the tool that suits you best!
| Software name | Starting cost per month | Free plan | Private status page cost per month | Software category | Status page is main feature |
|---|---|---|---|---|---|
| StatusGator | $72.00 |  | included | Status page aggregator |  |
| Statuspage | $29.00 | | from $50.00 | Hosted status page | |
| FireHydrant | $500.00 | | on a custom plan | Incident management | |
| UptimeRobot | $7.00 | | included | Website monitoring | |
| Freshping (Freshservice) | $80.00 | | included | Website monitoring | |
| Site24x7 | $9.00 | |  | Website monitoring | |
| Better Uptime | $30.00 | | from $150.00 | Website monitoring | |
| StatusPal | $49.00 | | from $99.00 | Hosted status page | |
| StatusHub | $49.00 | | from $49.00 | Hosted status page | |
| Hund | $29.00 | | from $70.00 | Hosted status page | |
| Status.io | $79.00 | | from $349.00 | Hosted status page | |
| StatusCast | $50.00 | | from $99.00 | Incident management and status page hosting | |
| Instatus | $20.00 | | $50.00 | Hosted status page | |
| StatusCake | $14.95 | | from $49.95 | Website monitoring | |
| Oh Dear | $17.00 | | included | Website monitoring | |
| Hyperping | $29.00 | | from $79.00 | Incident management and status page hosting | |
| Uptime.com | $79.00 | | included | Website monitoring | |
| StatusDashboards | $29.00 | | from $99.00 | Hosted status page | |
| Staytus.co | self-hosted | | self-hosted | Open-source status page | |
| EarlyPing | $29.99 | | from $99.99 | IT infrastructure monitoring system | |
| MyStatusPage (not available anymore) | | | | | |
| Pingr (not available anymore) | | | | | |
1. StatusGator Status Page Cost
Our top choice is StatusGator, a dedicated status page provider. This paid status page builder is amongst the best tools and services to get the right status page for you in 2025.
StatusGator is an all-in-one status page solution offering both public and private status pages. Whether you need to communicate with your IT team about internal issues or update your customers on service disruptions, StatusGator has you covered.
StatusGator offers a unified, efficient communication platform with built-in status monitoring of over 4,850 cloud providers and the ability to publish incidents manually.
Also, users can watch Proofpoint status, Skyward status, ADP status and other platforms that do not have public status pages.
StatusGator ensures that you no longer have to deal with fragmented status updates and blind spots when monitoring the uptime of the services you depend on. Users get one status page with three monitors for free.
Paid plans include component filtering to monitor services granularly and two-factor authentication. Users also get unlimited alerts for status changes, which are included in all plans.
- The Starter plan costs $72 per month. This includes 1 status page, 25 monitors for cloud services and websites, 3 integration options, a private status page, unlimited notifications, custom domains, and a single user.
- The Team plan costs $137 per month. This price includes 3 status pages, monitoring of 75 cloud services and websites, 13 integrations, multiple users and SSO, multiple status pages, and a maintenance feed.
- Corporate costs $274 per month. The plan offers 5 status pages, 150 monitors, 10 users, all integration options, historical data and reports, and hiding StatusGator branding.
- Enterprise plans start from $799 per month. Users can request a custom quote and get an individual contract, compliance clause, and other special requests.
All paid plans have a 14-day free trial to try the benefits of StatusGator for your business.
Category: status page aggregator.
2. Statuspage.io Pricing and Overview
Statuspage remains the most popular status page service used by large companies like Reddit, Cloudflare, Dropbox, and more. Atlassian acquired StatusPage in 2016. Atlassian Statuspage can reliably help communicate any service status and scheduled maintenance. It will continue to grow and adapt throughout 2025.
Other features include email and SMS alerts, chat integration to edit status pages from Slack, incident templates, and response time display. Statuspage also allows integration with many third-party services and embedding of status and metrics.
Statuspage – How Much Does a Status Page Cost?
Statuspage offers a free plan and four pricing plans depending on the type of website status page you need.
A free plan includes a public status page, 100 subscribers, 25 components, 2 team members, 2 metrics, email notifications, Slack notifications, and our REST API.
- The Hobby plan is made for smaller companies and suits anyone who simply needs a status page. The cost is $29 per month and the plan includes 250 subscribers, 5 team members, 5 metrics, email notifications, basic customization, status, and authenticated API.
- The Startup plan is made for upcoming companies. It costs $99 per month and offers 1,000 subscribers, 10 team members, 10 metrics, email/SMS/webhook notifications, custom CSS, status and authenticated API, and team member SSO.
- The Business plan costs $399 per month and offers 5,000 subscribers, 25 team members, 25 metrics, email/SMS/webhook notifications, custom CSS/HTML/JS, status and authenticated API, team member SSO, and component subscriptions. Yearly PO and invoicing are available.
- Enterprise costs $1,499 per month. The plan offers all the features mentioned in the Business plan. The main differences include 25,000 subscribers, 50 team members, and 50 metrics.
For private status pages to communicate with your employees or audience-specific status pages – Statuspage.io has different pricing plans starting from $79 per month.
Category: hosted status page service.
3. FireHydrant Pricing and Overview
FireHydrant is an incident management tool for teams that automates responding to downtime incidents. Their service provides automated runbooks and is based on their founders’ years of experience as site reliability engineers. The product follows best practices but is completely configurable to your needs.
FireHydrant Status Page Cost
There is no free plan, and the Incident Management plan is $6000 a year ($500 per month). The Enterprise pricing plan is for larger companies with unlimited features and dedicated support. It is available upon request.
Category: incident management software.
4. UptimeRobot Pricing and Overview
UptimeRobot was launched in early 2010 as a free status monitoring solution for everyone. This service allows you to check your site every five minutes and receive alerts whenever downtime occurs.
UptimeRobot offers a paid plan including more features and a public status page. The paid plan includes more checks and 50 server locations to monitor and verify your site’s downtime globally. UptimeRobot is a good choice for those who mostly want to ping their site and have a public display of that ping history.
UptimeRobot Status Page Cost
UptimeRobot offers four pricing plans.
A free plan includes 50 monitors, 5-minute monitoring intervals, 1 status page, and 3 months of logs
- The Solo plan starts at $7 per month and includes a basic status page with up to 50 monitors, 1-minute monitoring intervals, HTTP, port, ping, and keyword monitors, and 9 integrations.
- The Team plan starts at $29 per month and includes full-feature status pages with up to 100 monitors, 12 integrations, 3 notification contacts, and 3 logins.
- The Enterprise plan includes custom numbers of monitors and high-priority support. The price of this starts from $54.
Category: uptime monitoring service.
5. Freshping Pricing and Overview
Created by Freshworks, Freshping is a good choice for those already in the Freshworks ecosystem. It is primarily a service to monitor the status of websites and applications.
As of 2025, Freshping is no longer available as an individual product. However, the FreshWorks suite of tools is still available. For Freshworks users, Freshping is available as a free download.
Whilst very basic, Freshping for Freshworks users includes 50 URLS every minute. Users also get Multichannel notifications, public status pages, multi-user login, and 10 global locations. This service can be a helpful, free add-on for Freshworks users.
Freshping Status Page Cost
Freshping is free, but only to Freshworks users.
- The cheapest Freshworks plan is the Starter plan at $15 per month.
- Other plans include Growth, Pro, and Enterprise beginning at $40, $75, and $90 respectively.
Category: website and application status monitoring.
6. Site24x7 Pricing and Overview
Site24x7 comes equipped with some powerful functions. This includes monitoring of websites, services, networks, and applications. The platform offers a status page as a secondary feature.
Site24x7 has a stand-alone service, StatusIQ, to host status pages. Interestingly, their website says that the status page with StatusIQ is free. However, when you click the button to create one, you land on a form to register for a 30-day trial.
It is unclear if a private status page is an option with StatusIQ. We were not able to confirm availability. However, an old thread about private status pages stated that a Site24x7 representative stated this was coming. There has been no follow-up.
Site24x7 Status Page Cost
Site24x7’s StatusIQ service has a free plan. The free plan offers one status page with 10 components, component groups, scheduled maintenance, uptime history, unlimited incident history, and a limit of 100 subscribers.
- Looking at Site24x7’s general pricing, their website monitoring Web Uptime plan begins at $9 a month. This includes 25 monitors, 20 basic status pages, and more.
- A Professional plan for observability costs $42 per month.
- Enterprise plans begin at $625 per month.
Category: performance monitoring software.
7. Better Stack’s Uptime Pricing and Overview
Better Uptime is a monitoring and incident management platform. It is now known as Better Stack’s Uptime.
With Better Stack’s Uptime, a user can configure an on-call schedule and take advantage of their robust notification including a mobile app, SMS, and phone call. Better Stack’s Uptime alerts users when their critical services go down and therefore enables a quick triage of the issue.
Better Stack’s Uptime offers a widget for the website, built-in website and ping monitoring, alerts by a phone call, and on-call duty scheduling, so the engineer on-call will be alerted about any issues.
Better Stack’s Uptime allows users to build branded public status pages on their domain and integrate with Datadog, GitHub, Zabbix, and more.
Better Stack’s Uptime Status Page Cost
There is a free plan and a paid one. It starts at $29 and is a pay-as-you-go plan. Enterprises can request an individual quote.
Category: performance monitoring software.
8. Statuspal Pricing and Overview
Statuspal is another app that allows you to create a status monitoring page. It also enables users to implement monitoring and alerting for a company’s status updates.
Some features that make Statuspal.io stand out are how they allow you to proactively communicate incidents and scheduled maintenance to your customers with a beautiful status page and automated subscriber notifications via SMS, email, Slack, and Twitter.
StatusPal Status Page Cost
Statuspal has four plans, however, there is no free status page plan any longer. A trial is available, and startups can qualify for a 40% discount.
- The Hobby plan costs $46 per month and includes an unlimited amount of public status pages, 5 team members, 500 subscribers, 10 monitored services, and an option to choose the language of the page.
- Startup costs $99 per month and includes public and private pages, 20 team members, 1,000 subscribers, 30 monitored services, and 2 languages of the status page contents. Additional features of the plan include a calendar of uptime and an SSO.
- Business costs $299 per month and includes the features of the Startup plan, 50 team members, 4,000 subscribers, 100 monitored services, and 3 languages.
- Enterprise is a custom plan that can be discussed with the sales team.
Category: hosted status page service.
9. StatusHub Pricing and Overview
StatusHub offers you clear and flexible communication with end-users. They do this via a status page to reduce the negative impact of disruption and downtime. This service allows you to schedule alerts of any future downtime and to communicate with customers in real-time during outages. This can improve customer relationships with transparency during incidents.
StatusHub Status Page Cost
StatusHub does not have a free plan, but a trial is available on all paid plans. There are three plans for StatusHub service. All the plans include public or private status pages. The privacy settings are configured with SAML 2.0 or OAuth integrations.
- The Basic plan pricing starts at $49 per month and includes 5 team members, 250 subscribers, 600 SMS credits per month, email notifications, API support, StatusHub subdomain, and fixed StatusHub branding.
- Standard costs $99 per month and includes 10 team members, 750 subscribers, 1,200 SMS credits per month, email notifications, webhook notifications, API support, custom subdomain with SSL, and the ability to remove StatusHub branding.
- Premium costs $299 per month and includes features in the Standard plan, 25 team members, 3,000 subscribers, and 5,600 SMS credits per month.
Contact StatusHub for individual status page pricing.
Category: IT incident and disruption communication tool.
10. Hund Pricing and Overview
Hund allows you to both manually and automatically update your status page whenever a problem occurs in your system. It can send alerts to your clients with a comprehensive explanation of the downtime. They include automated, multi-channel notifications, and custom domains (with free HTTPS), and offer a display of rich, detailed metrics.
Hund Status Page Cost
Hund’s pricing model is mostly dependent on the number of components on your status page as well as the number of separate status pages you have.
Hund’s status page cost starts at $29 per month and includes 20 components for a single status page, unlimited traffic, users, and issues. This status page pricing tier includes complete customization control, a custom domain with free HTTPS, granular subscription control, unrestricted integration, and more.
Additionally, the following features can be added to the status page: high-frequency components, more regions, managing email subscribers, embedding options, privacy controls, and SSO.
Adding another 20 components doubles the price to $58 per month.
Category: hosted status page service.
11. Status.io Pricing and Overview
Status.io is a hosted status page with incident tracking, subscriber notifications, customization options, and much more.
Status.io is developer-friendly and comes with a load of integrations such as PagerDuty, New Relic, UptimeRobot, and many more. It has the most expensive starting price point among all the services we’ve discussed.
Status.io Status Page Cost
Status page pricing plans all include status automation, planned maintenance, incident management, component subscriptions, external service monitoring, and a stats widget. Status.io pricing plans include notifications via email and webhook, Twitter broadcast, and RSS.
- The Basic plan costs $79 per month and includes 5 team members, 500 subscribers, 5 different metrics, and tracking issues.
- Standard costs $149 per month and that comes with 2,000 subscribers, 20 metrics, and 20 team members. Users get a location display, calendar feed, SMS notifications, custom CSS, white-label branding, and a custom email-sending domain.
- Plus costs $349 per month and the limits are as follows – 5,000 subscribers, 50 metrics, and 50 team members. Additional features include the custom HTML and JS, custom TLS / SSL certificate, private mode via SSO and IP access control, an extra status page for testing, subscriber compliance tools, and custom billing.
- The Enterprise plan starts at $999 per month, and more details are available upon contacting Status.io.
Status.io does not offer a free plan or trial.
Category: hosted status page service.
12. StatusCast Pricing and Overview
StatusCast is an incident management solution. It also offers status pages to display information about incidents and planned maintenance. StatusCast enables communication via Slack, SMS, and email. The solution is automatically integrated with the status of various cloud-based services and is completely customizable.
StatusCast Status Page Cost
Similarly to Statuspage.io pricing, Statuscast has separate plans for public and private status pages.
Public status page pricing ranges from $50 to $1,600 per month.
- The Starter plan cost starts at $50 per month for one public status page and includes 100 subscribers, 1 administrator, and 10 components. Among other features are basic branding and incident management, email and RSS notifications, and subscriber reporting.
- SMB costs $99 per month and includes everything in Starter plus 2,000 subscribers, 2 administrators, 25 components, 2 component levels, 2 beacons (codeless integrations), 2 rules per beacon, and API.
- Corporate costs $299 per month and includes everything in SMB plus 5,000 subscribers, 5 administrators, 35 services and components, 4 component levels, 10 beacons, 3 rules per beacon, more branding options, scheduled maintenance, subscription levels, incident library, root cause analysis, custom domain, security-driven features and more.
- Enterprise costs $1,600 per month and includes everything in Corporate plus 30,000 subscribers, 10 administrators, 100 services and components, 5 component levels, 30 beacons, 10 rules per beacon, custom SMTP email services, custom EULA and SLA, 24/7 emergency support and dedicated account manager.
As for the private status page pricing plans, the cost starts from $99 per month for 40 subscribers for one status page. The highest tier is Enterprise, with only an annual payment option. The cost is $13,480 for 1,000 subscribers to a single private status page.
StatusCast offers a free trial.
Category: incident management and status page hosting platform.
13. Instatus Pricing and Overview
Instatus is a hosted status page service that has a generous free plan. Their clean status page design shows a concise breakdown of the status of each component. An uptime history graph allows you to see the status over the past month at a glance.
Instatus Status Page Cost
Instatus.com also distinguishes between public, audience-specific, and private status page pricing.
The Starter plan is free and includes unlimited users and subscribers.
- For public pages, Pro costs $20 per month for setting up your domain.
- Business costs $300 per month and offers 3 pages, SSO or SAML.
For Audience-specific, their select plan begins at $100. Business begins at $300. Enterprise – is an individual quote for a custom number of public status pages, priority support, and 99.99% uptime SLA.
Private status page pricing starts at $50 per month. A free trial is available. As with the other two plans, Business plans start at $300.
Category: hosted status page service.
14. StatusCake Pricing and Overview
StatusCake is a popular website uptime and performance monitoring service. It is used by large companies such as Microsoft and Netflix.
StatusCake Pages is their hosted status page service. This focuses on improved communication with customers and complete transparency.
StatusCake Status Page Cost
StatusCake offers three pricing plans for their StatusCake Pages services. All plans seem to include a status page, but this is not confirmed on their site.
- The Superior plan costs $14.99 per month. This includes 100 monitors, logins for 2 team members, and 50 SSL monitors.
- Their Business plan costs $49.99 per month. This includes 300 monitors, logins for 10 team members, and 100 SSL monitors.
Custom plans require a quote from StatusCake customer service. However, it does state that custom users have unlimited monitors and logins.
Category: website monitoring software.
15. Oh Dear Pricing and Overview
Oh Dear is a website monitoring and status page hosting service from Belgian developers. On top of monitoring website uptime, the service checks SSL certificates and crawls for broken links. It is designed to be developer-friendly with a full-featured API.
Oh Dear Status Page Cost
Oh Dear pricing is based on the number of websites monitored.
All plans include public status pages, unlimited teams and users, two-factor authentication, API, and monthly reports. Monitoring is available for uptime, performance, certificates, and more.
The smallest amount of websites monitored is 5, and the price starts from $17 per month excluding VAT.
Category: website monitoring software.
16. Hyperping Pricing and Overview
Hyperping offers a clear, aesthetic uptime monitoring dashboard with a variety of metrics. Their service integrates monitoring, incident communication, and public status pages into a single unified product.
Hyperping also offers synthetic monitoring and automated performance. This is done using Puppeteer and Playwright.
Hyperping Status Page Cost
There are five pricing plans. Hyperping offers a free trial on all the plans. All plans include at least one status page and a Hyper-ping hosted domain.
The free plan includes 5 monitors, SSL monitoring, 17 regions, 3-minute interval checks, a maintenance window, and notifications via email, Slack, and webhooks.
- The Hobby plan, a more recent introduction, costs $14 per month. This includes 15 monitors and 30-second frequencies.
- The Startup plan costs $29 per month and allows one user, 50 monitors, one status page, and 3 browser checks.
- Pro costs $89 per month and allows 5 users, 100 monitors, 75 SMS credits, plus unlimited public and private status pages. Also included are 10 browser checks, 1000 subscribers, subscriber notifications, and SMS alerts.
- Business costs $199 per month and includes all the features of the Pro plan. However, users get 25 users, 1k monitors, 200 SMS credits, unlimited subscribers, and 25 browser checks.
Category: uptime monitoring, incident management, and status page software.
17. Uptime Pricing and Overview
Uptime.com is primarily a monitoring tool for websites. It checks your website availability at one-minute intervals from 30 different locations across 6 continents. They notify of the downtime via SMS, email, or phone call. In addition to providing detailed uptime reports, Uptime.com offers status pages.
Uptime Status Page Cost
Uptime.com has four pricing options that include status pages both public and private.
- Their Starter plan offers 1 status page for $20 per month. This includes 30 checks, 1 user account, and 5 minute check frequency.
- The Essential plan costs $67 per month and includes 50 checks, 1 system status page, 200+ status page subscribers, and 10 users.
- Premium costs $285 per month and includes 200 checks, 4 status pages, 1,000+ subscribers, unlimited users, SSO, and 24 months of historical data.
The Custom plan includes individual pricing and can be discussed with the Uptime.com reps.
Category: website monitoring software.
18. StatusDashboard Pricing and Overview
StatusDashboard offers public status dashboards to communicate with customers during system outages and scheduled maintenance.
The tool supports customization, and multiple notification channels including web, mobile, email, SMS, webhooks, Slack, Teams, and more.
Several status dashboards are available within the same account if users need production and development or public and private separation. Integration with the StatusDashboard API is available for more complex functionality.
StatusDashboard Status Page Cost
StatusDashboard has a free trial and three pricing plans. A free trial becomes available upon signing up. For 30 days users may try all the features. When the trial period ends, users are prompted to select a paid plan.
- The Basic plan costs $29 per month for one status dashboard, 5 services, access for 2 admins, a subdomain (SSL), 50 email subscribers, and 1,000 email alerts.
- The Team costs $99 per month for one status dashboard, 25 services, access for 5 admins, a subdomain (SSL), 1,000 email subscribers, 100 webhook subscribers, 10,000 email alerts, 1,000 SMS, and 1,000 webhook alerts. Also, this plan allows adding 10 items to a whitelist.
- Pro costs $299 per month for two status dashboards, 100 services, access for 15 admins, a subdomain (SSL), 3,000 email subscribers, 500 webhook subscribers, 100,000 email alerts, 5,000 SMS, and 5,000 webhook alerts, 50 whitelisted items, API, uptime reports, integrations, log in with Google, SAML SSO, digital signs, domain alias (SSL), white-label, event templates, export, and tags.
The Enterprise plan includes all the features in the Pro plan, with the possibility of extending limitations on features, dedicated SMTP IP, and SMS number.
Category: hosted status dashboard.
19. Staytus.co Pricing and Overview
Staytus.co is an open-source status software and free to use. Therefore, it is a free status page tool. This status page system does not offer many customizing options. However, it promises a simple and responsive theme. You can create a status page, it’s always free, and you can use this status page for your business too.
As for its features, status updates are done via JSON API from external sources. Otherwise, a user has to manually publish issues, updates, and maintenance alerts via admin UI.
Beware that the HTTP:// version of the website does not automatically redirect to a secure HTTPS:// website.
Staytus Status Page Cost
The service is open-source, so it is free. However, consider the cost of hosting your status page.
Category: open-source status pages.
20. EarlyPing Pricing and Overview
It appears EarlyPing is no longer available. However, if you are looking for an alternative to EarlyPing, check out StatusGator. StatusGator includes public and private status pages to let you monitor the status of your third-party services conveniently.
21. MyStatusPage Pricing and Overview
It appears that MyStatusPage is no longer available. If you are looking for an IT status page – try StatusGator. StatusGator offers a reasonable price and the unique feature of aggregating all the third-party vendors’ statuses on a single status page.
22. Pingr Pricing and Overview
Pingr.io as a status page service is no longer available. Therefore, we suggest reviewing StatusGator if you are looking for public and private status pages and would like to monitor the status of the third-party services conveniently.
Status Page Cost Summary
As you can see, the functionality of each of these services differs. Some do website monitoring services, while others operate mainly as hosted status pages. Choosing the right one comes down to which suits your needs the best and if it fits your price range.
We don’t endorse any particular service but we have some advice about what makes a great status page. Having a status page is important for transparency and reducing the support requests burden.
With StatusGator, you can communicate the status of your website with clients and partners for one of the lowest costs on the market. Also, you can monitor the status of your hosting provider, your cloud provider, your email integration, your helpdesk software, and more. This way, you can stay on top of outages that affect your customers and keep your status page updated. You can post an outage to let your audience know you are working on the issue. Aggregating the status pages of all your dependencies is what StatusGator does.
We would love to hear your feedback on how we could improve our product.
FAQ
How much does Statuspage cost?
Statuspage prices start at $29 per month for public status pages and from $50 for private status pages. In case you are interested in having both public and private status pages, AND monitoring your cloud dependencies and other websites – check out StatusGator, a status aggregation platform. A free sign-up is available here.
Does Statuspage offer a free plan?
Statuspage offers a free plan on a public status page and is limited to 100 subscribers, 2 team members, 2 metrics, email notifications, and Statuspage.io REST API.
What is the difference between open-source and paid solutions?
Open-source and free tools can get you a new status page for no cost too. Open-source tools can be more difficult to navigate, and free status page generators can be limiting. However, the best open-source status page software might just be the right status page service for you. When comparing free and paid providers, consider your requirements and free software might be right for you.
Paid solutions on the other hand often come with multiple features. However, the key difference is that hosted solutions do the work for you. Status pages are generated by the platform instead.
Should you use a status page tool?
Definitely! Status page tools offer flexibility and save you time when creating status pages. Once signed up, status pages can enhance your incident communication. This ultimately increases your reliability as a business.
